Social Media in 2010

My friend Michael Libbie likes to say, soon, we’ll no longer use the word ‘social’ in front of the term social media. He wonders when Twitter, Facebook, LinkedIn and whatever else will just become media.

Michael Libbie, Mike Templeton, Paul Yeager on the set of The Iowa Journal, May, 2009.

In May of 2009, Michael Libbie and Mike Templeton came into the Iowa Public Television studios to discuss social media. Libbie is the principal owner of Insight Advertising, Marketing & Communications. Templeton at the time was with the Iowa Hospital Association as their director of social media. Templeton is now with Catchfire Media.

Our feature looked at the company Lava Row based in Des Moines. We talked with Nathan Wright in April of 2009. We visited a Tweet Up at the Highlife Lounge in Des Moines to show the uses of Twitter in a couple of real-life contexts.

That was fine in May of 2009. But this is 2010. We’re supposed to be gliding around on jetpacks from place to place.

What’s changed in the last year? New Twitter users have possibly leveled off, Facebook is still climbing but can’t go much higher as it seems now that everyone has a page.

What groups are seeing the most benefit from social media?
Is it educators who are connecting kids in the classroom with the world on a faster than ever pace?
Is it farmers who can now share information or gain better understanding of their vocation?
Is it still the self-important who are blasting their every move to anyone who will read or listen?

Or is it churches like the ones profiled in this Fox25 piece out of Oklahoma City as done by my former fellow assignment editor Phil Cross. How many of your churches have pages or twitter feeds? Any texting of questions to the pastor during sermons? Live tweeting or comments on what the pastor just said during the service?

We’re looking for a good set up piece for our discussion sometime in May on the Iowa Journal. Any ideas on who is benefiting from social media in their work, life or hobby?

We want to talk about this in a feature:
Where is the value?
Has anyone made money on sending a tweet?
How about that Facebook fan page? Done you any good other than wasting time?

We’ll likely cover the same things in our discussion as well.

If you have any ideas, drop a comment here or send me an email to

I appreciate feedback and sharing of the ideas.


2 thoughts on “Social Media in 2010

  1. I think everyone benefits with regards to churches. Unlike a “for profit” organization we are not looking to make money at it, we are looking to extend community outside of a Sunday service & contextualize the Gospel to our current culture. Let’s face it this isn’t our grandparents Church anymore. If we don’t speak our cultures language & use tools or services that they use than we have become ineffective at reaching them with the Gospel. Social media should not be a replacement for relationships & community, it should be an extension of.

    Outside of meeting you in the Apple Store one time (which you probably don’t remember) I would probably not know you, or have any real conversations with you. That’s value. Connecting & building relationships with people you might not ever meet otherwise.

  2. Paul: We’ve been using Twitter and Blogs for our Orthodox congregation for a couple of years. Facebook, we started in the fall of 2009. Helpful? Sure, we’re able to connect with so many Orthodox Jews who are coming through town, keep up with folks in Des Moines and outside the city. We’ve had increased web traffic and our recruitmentn campaign, bringing Jews from other large cities to Des Moines has benefited. It’s very cool.


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