So after all of this talk about hats, what does it all mean?
I’ve never seen the type of traffic I did from this best hat on a reporter poll. The busiest day for the blog and the poll was Thursday, December 10, the height of the storm.
Granted, my blog is fairly new. Only a month on WordPress, about 6 on Blogger. But, I’m not entirely new to the concept of communicating and getting interaction with people.
How many times have you been at a party or a family gathering and someone said, “I wish my TV station would quit talking about the weather so much.”? Too many to count.
But the fact of the matter is, weather in Iowa is a big deal.
TV ratings go up when the weather is bad or could be bad or just got done being bad. Web traffic goes up during a storm. People are wanting information about a storm, or they want to see pictures, videos or share their experience or observations of a storm. A friend of mine told me his news station’s website had 200,000 hits last week on one day of the storm. That’s almost a hit for everyone in the market. An above average day is not even 1/4 that.
Even in Iowa Public Television land we are dependent on the weather. A good storm during December Pledge can get eyeballs on the screen and maybe help get people to pick up the phone. Good weather in March? What? You’ve got the Paul Simon and a new BritCom pledge event? Sorry, the weather is over 50 degrees for the first time in 6 months. No TV for me.
Weather is vital to farmers, to farm equipment manufacturers, towns with grain elevators…I think you get my economic-trickle-down drift.
If Kent Yeager can’t get his corn out of the field before the snow flies, he can’t dry it or take it town to sell.
We do like the weather. We want to know the weather. We do kind of depend on it.
By the way, what’s tomorrow’s forecast? Does Noah Yeager need to have a scarf with his parka?